We provide lender-ready capital raise packaging and debt or equity placement support for business owners and buyers looking to secure serious term sheets and close funding on a defined timeline.
For business owners and acquirers pursuing private debt or equity, submit your deal for review. We revert within one working day with next steps and either a quote for our services.
For pre-submission discussions, we offer paid consultations. To initiate underwriting and lender outreach, submit the deal.
Business Acquisition Debt Placement
SaaS acquisitions are not underwritten like asset-heavy businesses. Lenders price and size risk around retention, ARR quality, customer concentration, and cash conversion, not around a pile of equipment.
Financely operates as a transaction-led debt placement desk. We structure and place acquisition financing for software and SaaS buyers, build a lender-ready package, and route qualified deals to banks and private credit providers for term sheets or written declines.
If you want the general acquisition financing baseline across industries, start with Business Acquisition Loans.
Lenders will reclass revenue if the product is really a services business with a SaaS label.
Fastest way to lose a lender: presenting vanity MRR while hiding churn, discounts, deferred revenue timing, or customer concentration. SaaS underwriting is forensic.
| Capital Lane | Best Fit | What The Lender Focuses On |
|---|---|---|
| Cash Flow Acquisition Term Loan | Profitable SaaS with stable retention | DSCR, churn, concentration, QoE, leverage tolerance |
| Unitranche Or Senior + Mezzanine | Higher leverage or complex sponsor stack | Covenants, downside ARR case, equity cushion, reporting |
| Recurring Revenue Debt | Strong subscription base with predictable collections | ARR quality, cohort trends, contract terms, cash conversion |
| Seller Note And Earnout Support | Bridging valuation and protecting lender leverage | Subordination, payment blocks, seller transition support |
Equity strength matters. If you are light on cash at close, read Down Payment for Business Acquisition Loans Explained.
Even in SaaS, lenders want a control package. The baseline concept is covered in All-Asset Lien Packages.
Many SaaS acquisitions close without meaningful hard assets because the underwriting anchor is recurring cash flow. That said, “low collateral” does not mean “low proof.” The lender still expects clean financials, a defensible KPI pack, and a structure that can be documented quickly.
For buyers pursuing non-SBA leverage and a term-sheet-first process, see Non-SBA Business Acquisition Loans.
We do not run open-ended consulting. We run a defined placement workflow designed to produce lender decisions. For firm-level process context, read What We Do.
Our packaging discipline follows memo-grade standards. See Trade Finance Underwriting Memo for the level of clarity capital providers respond to.
If your goal is speed and standardization, review AI Business Acquisition Loan Platform For Lender Matching.
If you have a target, purchase terms, and real financials, submit your deal. We assess feasibility, package to lender standards, and route to matching capital lanes.
Primarily off repayment capacity and ARR quality. Retention, concentration, margin durability, and cash conversion determine leverage tolerance and covenant tightness.
Unexplained churn or concentration masked by growth talk. Lenders underwrite cohorts and renewal behavior, not slide decks.
Sometimes, yes, if cash flow is durable and the control package is credible. The tradeoff is tighter covenants, reporting, and stronger diligence expectations.
No. Packaging and placement require upfront work, diligence, and controlled outreach. We operate on defined scope and paid engagement terms.
SaaS gets financed when the numbers reconcile and retention is provable. If you want lender term sheets, treat it like a credit file, not a pitch.
Financely advises growth-focused businesses on accessing capital by introducing their opportunities to professional investors. Financely is not a securities broker or dealer. Where appropriate, engagements are coordinated with regulated broker-dealers, investment banks, legal counsel, and other specialists.
Financely does not solicit, offer, or accept orders to buy or sell securities and makes no assurance regarding capital-raising outcomes.
Services are strictly business-to-business. Financely does not provide personal finance, consumer credit, or retail advisory services.
Advisory services are reserved for post-revenue companies that recognize the time and resources required for professional underwriting.
To proceed,
request a quote
and receive indicative commercial terms. If you require guidance before engaging,
book a paid telephone consultation.
Security notice: we are aware of third parties using Financely’s name without authorization. Only emails sent from our official domains and communications through our portal are valid. Please verify any outreach before sharing documents or sending payments, and read our impersonation warning.
Email supportdesk@financely-group.com for general enquiries, press & partnership requests.
All mandates start with an RFQ. We review submissions, issue a brief Go/No-Go memo, and where bankable, release a Term Sheet that leads to funding. We arrange capital across Senior Secured, Unitranche, Second Lien/Mezzanine, Preferred Equity, and Gap Solutions. We do not process deals by email or chat.
Letters of Credit, Standby LCs, Confirmations, Receivables Finance, and Inventory Lines with control.
Funding arranged for trade flows with instruments sized to your cycle and aligned to delivery and settlement.
Move forward to secure working capital and keep goods moving. Submit the RFQ to start underwriting for funding.
Limited or non-recourse structures for energy and infrastructure with lender-ready materials.
Funding solutions aligned to project cash flows with credible covenants and conditions to reach notice to proceed.
Advance the file to termable status. Submit the RFQ so we can underwrite and secure funding.
Debt and Preferred solutions anchored on cash flow, Quality of Earnings, and clear closing mechanics.
Funding across senior, unitranche, and preferred to match stable cash flows and acquisition timelines.
Get financed on workable terms for closing. Submit the RFQ to start underwriting.
Acquisition, development, bridge, and refinance with lender-ready packs and third-party reports managed.
Funding calibrated to DSCR, leverage, and tenancy with terms designed to close.
Move to a financeable package. Submit the RFQ to initiate underwriting for funding.
KYC and Source of Funds required. Engagements are best-efforts and subject to underwriting. Preference for operating companies with meaningful revenue. See our FAQ and Procedure.
Financely Inc. (“Financely”) provides corporate-finance advice and is wholly owned by Aurora Bay Trust, a trust formed under Bahamian law, together with its authorized affiliates. Depending on deal structure, jurisdiction, and local rules, engagements may be carried out through Financely Group LLC, a non-deposit-taking, non-banking financial company; Ashford Capital Advisory LLC; or another related entity.
Financely and its affiliates are not registered as securities broker-dealers and do not execute securities transactions or hold client funds or securities. When a mandate involves the purchase or sale of securities and a registered intermediary is required, any orders are introduced to and executed by one or more independent U.S. broker-dealers registered with the SEC and FINRA. Those broker-dealers are solely responsible for trade execution, custody, and related regulatory obligations. Nothing in this material constitutes an offer, solicitation, or recommendation to buy or sell any security or to engage in any specific transaction. Before engaging Financely Group LLC, Ashford Capital Advisory LLC, or any affiliate, you are responsible for confirming that such engagement complies with your own legal, regulatory, tax, and other requirements. In the United States, certain advisory activities may be conducted in reliance on exemptions available under the Investment Advisers Act of 1940, including the “foreign private adviser” exemption where applicable. Our services and regulatory status may vary by jurisdiction and by transaction type.
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supportdesk@financely-group.com for general enquiries.
