SEO for Financial Services Companies That Need Qualified Clients, Not Just Traffic
We plan, build and run search programmes for lenders, private credit funds, advisory firms and fintechs, written by people who understand credit, compliance and how your buyers search before they enquire.
Request a ProposalFinancial services is one of the hardest categories to rank in. Search engines hold finance content to a higher standard of accuracy and trust, competitors publish aggressively, and generic agencies write content your compliance team cannot approve and your prospects do not believe.
We run SEO for our own financial services websites, which together carry more than 2,000 published pages across trade finance, project finance, private credit, commercial real estate and acquisition finance. The same method is what we offer clients.
Who we work with
What the service covers
| Technical SEO and site architecture | Crawl and indexation fixes, sitemap cleanup, redirect mapping, cannibalisation removal and a hub-and-spoke structure that concentrates authority on the pages that sell. |
| Keyword and intent research | Bottom-of-funnel terms your buyers search before they enquire, mapped to the service pages and articles that should rank for them. |
| Finance content that passes compliance | Service pages, guides and comparison content written by people who know the products, with accurate terminology, sourced statistics and appropriate disclaimers. |
| Conversion pages and tracking | Landing pages, quote and enquiry forms, thank-you pages and conversion tracking, so you can see which pages produce qualified enquiries. |
| Schema and internal linking | FAQ, service and article structured data, and an internal linking plan that moves visitors from research content to your offer. |
| Monthly reporting | Rankings, impressions, clicks and enquiries by page, with the next month's priorities set out in plain language. |
What we do not do
We do not buy links from private blog networks, publish thin AI pages at scale, or promise first-page rankings by a date. In financial services those shortcuts damage trust with search engines and with regulators. Rankings are earned through accurate content, a sound site structure and consistent publishing.
How it works
Audit
We review your site, search performance, competitors and conversion path, and identify what is holding rankings and enquiries back.
Roadmap
You receive a prioritised plan covering technical fixes, the pages to build or consolidate, and the keywords each one targets.
Build and publish
We fix the foundations and publish new pages and content every month, ready to paste into your site or published directly where you give us access.
Report and refine
Each month we report on rankings, traffic and enquiries, and shift effort towards the pages that bring in clients.
SEO programmes from USD 2,500 per month
Pricing depends on the number of pages published each month, the technical work your site needs, and the markets and languages you target. You receive a written proposal with the scope and monthly fee before anything starts.
Request a Proposal
Tell us about your firm and your goals. We will review your website and reply with a proposal setting out the scope, timeline and monthly fee.
Frequently asked questions
Why is SEO harder for financial services companies?
Search engines apply stricter quality and trust standards to content that can affect people's money. Finance content needs to be accurate, clearly sourced and written with real expertise, and the competition for commercial finance keywords is intense.
How much does SEO for financial services cost?
Our programmes start from USD 2,500 per month. The fee depends on the number of pages published, the technical work needed, and the markets and languages you target.
How long before SEO produces results?
Technical fixes and improvements to existing pages can show movement within the first months. New pages for competitive finance keywords usually take longer to rank, which is why the programme runs monthly and is measured on enquiries as well as traffic.
Will the content be compliant with financial regulations?
We write with accurate terminology, sourced statistics and appropriate disclaimers, and avoid promises of outcomes. Final approval of regulated content remains with your compliance team.
Financely does not guarantee specific rankings, traffic or revenue. Search engine algorithms change and results depend on competition, site history and implementation. Content is prepared for marketing purposes and should be reviewed by your own compliance and legal advisers before publication where required.