In every pitch deck graveyard there is a pattern. Funds orbit the deal, ask for one more metric, one more cohort cut, one more reference. What they want is not clarity. They want cover. They want someone else to go first so they can follow and pretend it was conviction all along.
Picture a founder holding payroll together and burning savings to keep the team intact. A partner at a mid tier fund smiles through the meeting, praises the traction, nods at the curve. Then the line that kills momentum:
“We love what you are building. Come back once you have a lead investor.”
Translation. We will not take the reputational hit if this is early. We need a brand to bless it before we do anything.
Conditional interest burns calendar. Follower funds rarely convert without a lead and they will reappear the moment someone famous sets terms. Emails flood in, interest is “rekindled,” and the same partners who stalled for weeks now claim they were there all along. Founders remember who showed up and who hid.
Venture is supposed to reward judgment under uncertainty. Some funds still do that. Many do not. If a firm only moves after a household name blesses the deal or after an alum waves a flag, call it what it is. That is not conviction. That is crowd control.
Editorial. This piece reflects lived fundraising patterns shared across founders. It is not investment advice and it names no specific firms. If you are a fund that leads with clear terms and real ownership, this is not about you.
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