Getting ignored by lenders? It’s not your idea — it’s your deck. Here’s what real capital providers look for when evaluating a project finance opportunity.
Most project sponsors make the same mistake: they send over 50 pages of technical fluff and assume investors or lenders will “get it.” They don’t. Capital moves when the deal is framed properly — not when buried in spreadsheets and jargon. If you're raising debt or equity for an infrastructure, real estate, energy, or industrial project, your deck needs to hit all the right notes.
At Financely, we’ve reviewed thousands of project finance pitch decks. The ones that get traction all follow a common pattern: they’re concise, clear, and built around what a capital provider needs to say “yes.”
The 9 Elements Every Project Finance Deck Should Include
Lenders and investors have limited time. Here’s what they expect to see, clearly and early:
Sponsor Background:
Who’s behind the project, and what’s their track record?
Project Snapshot:
What are you building, where, and why now?
Total Capital Need:
How much do you need, and how’s it allocated?
Use of Funds:
Clear budget breakdown — land, capex, contingencies, soft costs
Timeline:
Key development milestones, with a realistic construction and drawdown schedule
Market Validation:
Data that shows demand, pricing, offtake, or pipeline
Exit Strategy:
Refinance? Sale? How are lenders getting out?
Security and Guarantees:
Collateral offered, SPV structure, recourse or not
Financial Model Summary:
DSCR, IRR, equity multiple, break-even sensitivity
Why Most Project Decks Get Ignored
Too long. Too vague. Too much engineering detail without addressing the investor’s risk. You can have a world-changing project and still get zero traction if your deck doesn’t speak the language of capital.
Lenders want visibility. They want to know if the deal fits their mandate, their risk profile, and their return expectations — before they commit time to a deeper dive.
How We Help Sponsors Package and Place Deals
At Financely, we don’t just fix decks — we help you build the whole story, backed by numbers and structure. That includes:
Deal underwriting and model review
Deck design and narrative restructuring
Investor/credit committee summary prep
Distribution to verified lenders and project finance investors
Every project goes through internal review before it’s distributed. We protect your time — and ours — by only sending out fundable, credible packages that meet the standards of the lenders we work with.
Example: 42MW Solar Project in East Africa
A sponsor submitted a 58-slide technical deck with no capital structure. We worked with their team to cut it down to 14 pages, refined the equity and debt layers, added a waterfall and DSCR summary, and distributed it to three infrastructure debt funds.
Two groups moved into DD. One issued a term sheet in 11 days.
Item
Original
Revised
Deck Length
58 slides
14 slides
Capital Breakdown
Missing
$22M senior debt, $8M equity
DSCR Highlight
Buried in Excel
Shown in 3 formats on Slide 5
Project Finance Is a Capital Language — Learn to Speak It
Your project finance deck is more than a pitch — it's the first due diligence document. If you're not showing the key metrics, answering the unspoken questions, or making the deal simple to grasp, you're going to lose capital interest before the second page.
We work with project developers to bridge that gap — translating your technical plan into a financial story lenders want to fund.
Want Your Project Finance Deck Reviewed?
We help serious sponsors structure and position their projects for capital — then distribute them to real lenders and investors who can move. Submit your project or book a consultation now.
What Lenders Want in a Project Finance Deck: Structure, Clarity, and Capital Logic
At Financely, we work with sponsors across infrastructure, energy, real estate, and industrial sectors to prepare project finance decks that meet institutional lender standards. Whether you’re seeking debt, mezzanine, or equity, we ensure your capital request is structured, validated, and presented in a way lenders can underwrite. If you want to raise funding for a project and need to know exactly what lenders want in a project finance deck, we can help you build it, pitch it, and place it — all in one platform.
Submit Your Deal & Receive a Proposal Within 1-3 Working Days
Submit your deal using oursecure intake form, and receive a quotewithin 1-3 business days. Existing clients can connect with theirrelationship managerthrough oursecure web portal.
All submissions arepromptly reviewed, and all communications are conducted through the intake form or the client portal for a seamless and secure process.
Thank you for considering working with us. A nominal fee of US$500
is required upon completion of each form. This fee covers the time and effort we invest in reviewing
your submission and crafting a thorough proposal. We receive numerous inquiries and prioritize those
that carry this fee, ensuring serious applicants receive prompt attention.
Trade Finance
Tap into solutions like letters of credit, bank guarantees, and payment facilitation. We address
the challenge of global transaction risk through structured strategies that foster cross-border
growth. Complete the form to unlock streamlined funding aligned with your commercial objectives.
Access non-recourse funding for infrastructure, renewable energy, or other capital-intensive
ventures. We mitigate capital constraints by isolating project assets and focusing on risk
management. Provide your details to receive a structure that drives growth and maximizes returns.
Secure financing for business or real estate acquisitions. We ease transaction hurdles by
reviewing cash flow, synergy opportunities, and exit plans. Complete the form for a customized
proposal that supports your strategic investment objectives.
Financely assists banks facing Basel III pressures by distributing trade finance deals and
providing collateral for letters of credit. We reduce capital burdens while preserving client
relationships and fostering service expansion. Submit your request to optimize your trade finance
offerings.
Once we receive your submission, our team will review your information to determine feasibility. If
eligible, you will receive a proposal or term sheet within 1–3 business days. Visit our FAQ
and Procedure
pages for more information.
Disclaimer:
Financely provides financing based on due diligence and feasibility.
Approval is not guaranteed, and past performance does not predict future outcomes. All terms are
subject to review. Financely primarily assists with structuring and distribution. Qualified parties
carry out the project if the client approves the proposal.
Still Have Questions? Schedule a Consultation
If you still have questions after visiting ourFAQandProcedurepages, we invite you to book a paid consultation for personalized guidance. A $250 USD fee applies per session.
Important Resources
Popular Services
About Financely
Financely advises growth-focused businesses on accessing capital by introducing their opportunities to professional investors. Financely is not a securities broker or dealer. Where appropriate, engagements are coordinated with regulated broker-dealers, investment banks, legal counsel, and other specialists.
Financely does not solicit, offer, or accept orders to buy or sell securities and makes no assurance regarding capital-raising outcomes.
Services are strictly business-to-business. Financely does not provide personal finance, consumer credit, or retail advisory services.
Advisory services are reserved for post-revenue companies that recognize the time and resources required for professional underwriting.
All mandates start with an RFQ. We review submissions, issue a brief Go/No-Go memo, and where bankable, release a Term Sheet that leads to funding. We arrange capital across Senior Secured, Unitranche, Second Lien/Mezzanine, Preferred Equity, and Gap Solutions. We do not process deals by email or chat.
Trade Finance
Letters of Credit, Standby LCs, Confirmations, Receivables Finance, and Inventory Lines with control.
LCs and Confirmations
SBLC and Guarantees
AR/AP and Supply Chain
Funding arranged for trade flows with instruments sized to your cycle and aligned to delivery and settlement.
Move forward to secure working capital and keep goods moving. Submit the RFQ to start underwriting for funding.
KYC and Source of Funds required. Engagements are best-efforts and subject to underwriting. Preference for operating companies with meaningful revenue.
See our FAQ
and Procedure.
Financely Inc. (“Financely”) provides corporate-finance advice and is wholly owned by Aurora Bay Trust, a trust formed under Bahamian law, together with its authorized affiliates. Depending on deal structure, jurisdiction, and local rules, engagement may be carried out through Financely Group LLC, a non-deposit-taking non-banking financial company; Ashford Capital Advisory LLC; or another related entity. Financely and its affiliates are not registered as securities broker-dealers. When a mandate involves the purchase or sale of securities and a registered intermediary is required, all orders are introduced to and executed by a U.S. broker-dealer registered with the SEC and FINRA, acting as “chaperone” under SEC Rule 15a-6 (17 C.F.R. § 240.15a-6). Nothing here constitutes an offer, solicitation, or recommendation to buy or sell any security. Before proceeding, read our Terms of Service to confirm that engaging Financely Group LLC, Ashford Capital Advisory LLC, or any affiliate aligns with your legal and regulatory requirements.In the United States, we operate as anexempt foreign private adviserpursuant to the Dodd-Frank Act, subject to applicable exemptions from certain regulatory requirements. Our services and regulatory status may vary based on the location and nature of the transaction. Clickhereto download our brochure.