Using PPC Ads to Raise Capital for Commercial Real Estate Deals
 
 Paid advertising is now one of the most effective ways to raise private capital for commercial real estate. With the right structure and compliance in place, sponsors can reach accredited investors directly through Facebook, Instagram, LinkedIn, Google, Bing, and YouTube—while also building a visible brand that earns long-term trust.
 
  Snapshot: 
Since 2018, Financely-managed campaigns have helped clients raise over $1.6 billion 
across equity, preferred equity, and structured debt offerings. We combine paid advertising with our private investor network, charging a structured retainer plus a success fee tied to capital raised.
 
 Key PPC Channels for Raising CRE Capital
 
 Each platform serves a different purpose in a capital raise:
 
  -  Facebook & Instagram Ads: 
Broad reach and visual storytelling for new developments and lifestyle-driven projects.
-  LinkedIn Ads: 
Precision targeting of accredited investors, family offices, and corporate capital managers.
-  Google & Bing Search Ads: 
Capture active searches like “invest in commercial real estate fund 506c” or “acquire apartment building equity partner.”
-  YouTube Ads: 
High-impact explainer videos and virtual tours that build investor confidence.
Advertising Rules Under Regulation D 506 Offerings
 
 Regulation D of the U.S. Securities Act provides two main private placement exemptions for commercial real estate sponsors:
 
    | Exemption | Advertising Rules | 
 
  | Rule 506(b) | No general solicitation. Sponsors may share full offering materials only with investors with a pre-existing relationship. | 
 
  | Rule 506(c) | Allows public advertising—including PPC ads—if every investor is verified as accredited before receiving final investment documents. | 
 
 
 
 Most digital campaigns are structured under Rule 506(c), which requires investor accreditation verification(income or net-worth proof) before providing full PPMs, subscription agreements, or projections. Initial ads and landing pages can highlight project type, location, sponsor track record, and target returns in general terms, but detailed financials are released only after screening.
 
 Compliance and Chaperoned Process
 
 Financely operates as a capital markets advisor and is chaperoned 
by regulated broker-dealers for U.S. offerings under SEC Rule 15a-6. Every PPC lead goes through automated KYC and AML checks, followed by accredited investor verification, before receiving full investment documents.
 
 Fundraising Results Since 2018
 
   $1.6 B+ 
Total equity and debt raised
 
  320+ 
Successful PPC capital campaigns
 
  14,000+ 
Accredited investor leads verified
 
  
 Campaigns include single-asset high-rise developments, multi-market industrial portfolios, and multi-family funds across the U.S., Canada, and Europe.
 
 Our Pricing Model
 
 We charge a monthly retainer 
for campaign management and compliance plus a success fee based on funds raised. This aligns our incentives with yours and keeps every dollar of ad spend focused on measurable investor commitments.
 
 Beyond Ads: Access to Our Investor Network
 
 Unlike pure PPC agencies, we don’t stop at paid clicks. Financely can also introduce your offering to our private investor network of family offices, private credit funds, and institutional real estate buyers. Many clients use both channels for maximum reach and diversification of capital sources.
 
 Brand and Optics Benefits
 
 Every PPC campaign doubles as a branding engine. Even investors who don’t invest immediately will see your development videos, follow your LinkedIn updates, and recognize your name in industry news. Over time this visibility builds credibility, follower growth, and trust, making future raises faster and cheaper.
 
  Request a PPC Capital Raising Proposal
 
 Send your intake file to receive a custom plan covering Facebook, Instagram, LinkedIn, Google, Bing, and YouTube ads, fully compliant with Rule 506(c) and supported by our private investor network.
 
  Submit Intake Form 
 
  
 FAQ
 
   Which PPC channels deliver the best real estate investors? 
 LinkedIn for accredited investors and family offices; Google and Bing for active search intent; Facebook, Instagram, and YouTube for large-scale brand exposure.
 
  
  How are investors verified? 
 Under Rule 506(c), every investor must be verified as accredited through income, net-worth, or third-party verification before accessing final offering documents.
 
  
  Do you guarantee capital raised? 
 No. All mandates are best-efforts. Capital raised depends on market conditions and investor decisions. We combine PPC with our private investor network to maximize results.
 
  
  
 This page is intended for commercial real estate sponsors and professional investors. It does not solicit retail investment and is not a commitment to sell securities. All offerings are subject to SEC Regulation D, accredited investor verification, KYC, AML, and broker-dealer chaperoning under SEC Rule 15a-6.