Using PPC Ads to Raise Capital for Commercial Real Estate Deals

Using PPC Ads to Raise Capital for Commercial Real Estate Deals

Using PPC Ads to Raise Capital for Commercial Real Estate Deals

Paid advertising is now one of the most effective ways to raise private capital for commercial real estate. With the right structure and compliance in place, sponsors can reach accredited investors directly through Facebook, Instagram, LinkedIn, Google, Bing, and YouTube—while also building a visible brand that earns long-term trust.

Snapshot: Since 2018, Financely-managed campaigns have helped clients raise over $1.6 billion across equity, preferred equity, and structured debt offerings. We combine paid advertising with our private investor network, charging a structured retainer plus a success fee tied to capital raised.

Key PPC Channels for Raising CRE Capital

Each platform serves a different purpose in a capital raise:

  • Facebook & Instagram Ads: Broad reach and visual storytelling for new developments and lifestyle-driven projects.
  • LinkedIn Ads: Precision targeting of accredited investors, family offices, and corporate capital managers.
  • Google & Bing Search Ads: Capture active searches like “invest in commercial real estate fund 506c” or “acquire apartment building equity partner.”
  • YouTube Ads: High-impact explainer videos and virtual tours that build investor confidence.

Advertising Rules Under Regulation D 506 Offerings

Regulation D of the U.S. Securities Act provides two main private placement exemptions for commercial real estate sponsors:

Exemption Advertising Rules
Rule 506(b) No general solicitation. Sponsors may share full offering materials only with investors with a pre-existing relationship.
Rule 506(c) Allows public advertising—including PPC ads—if every investor is verified as accredited before receiving final investment documents.

Most digital campaigns are structured under Rule 506(c), which requires investor accreditation verification(income or net-worth proof) before providing full PPMs, subscription agreements, or projections. Initial ads and landing pages can highlight project type, location, sponsor track record, and target returns in general terms, but detailed financials are released only after screening.

Compliance and Chaperoned Process

Financely operates as a capital markets advisor and is chaperoned by regulated broker-dealers for U.S. offerings under SEC Rule 15a-6. Every PPC lead goes through automated KYC and AML checks, followed by accredited investor verification, before receiving full investment documents.

Fundraising Results Since 2018

$1.6 B+
Total equity and debt raised
320+
Successful PPC capital campaigns
14,000+
Accredited investor leads verified

Campaigns include single-asset high-rise developments, multi-market industrial portfolios, and multi-family funds across the U.S., Canada, and Europe.

Our Pricing Model

We charge a monthly retainer for campaign management and compliance plus a success fee based on funds raised. This aligns our incentives with yours and keeps every dollar of ad spend focused on measurable investor commitments.

Beyond Ads: Access to Our Investor Network

Unlike pure PPC agencies, we don’t stop at paid clicks. Financely can also introduce your offering to our private investor network of family offices, private credit funds, and institutional real estate buyers. Many clients use both channels for maximum reach and diversification of capital sources.

Brand and Optics Benefits

Every PPC campaign doubles as a branding engine. Even investors who don’t invest immediately will see your development videos, follow your LinkedIn updates, and recognize your name in industry news. Over time this visibility builds credibility, follower growth, and trust, making future raises faster and cheaper.

Request a PPC Capital Raising Proposal

Send your intake file to receive a custom plan covering Facebook, Instagram, LinkedIn, Google, Bing, and YouTube ads, fully compliant with Rule 506(c) and supported by our private investor network.

Submit Intake Form

FAQ

Which PPC channels deliver the best real estate investors?
LinkedIn for accredited investors and family offices; Google and Bing for active search intent; Facebook, Instagram, and YouTube for large-scale brand exposure.
How are investors verified?
Under Rule 506(c), every investor must be verified as accredited through income, net-worth, or third-party verification before accessing final offering documents.
Do you guarantee capital raised?
No. All mandates are best-efforts. Capital raised depends on market conditions and investor decisions. We combine PPC with our private investor network to maximize results.

This page is intended for commercial real estate sponsors and professional investors. It does not solicit retail investment and is not a commitment to sell securities. All offerings are subject to SEC Regulation D, accredited investor verification, KYC, AML, and broker-dealer chaperoning under SEC Rule 15a-6.

Get Started With Us

Submit Your Deal & Receive a Proposal Within 1-3 Working Days

Submit your deal using our secure intake form, and receive a quote within 1-3 business days. Existing clients can connect with their relationship manager through our secure web portal.


All submissions are promptly reviewed, and all communications are conducted through the intake form or the client portal for a seamless and secure process.

Express Application Submit Your Deal
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Request a Proposal / Submit a Deal

Thank you for considering working with us. A nominal fee of US$500 is required upon completion of each form. This fee covers the time and effort we invest in reviewing your submission and crafting a thorough proposal. We receive numerous inquiries and prioritize those that carry this fee, ensuring serious applicants receive prompt attention.

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Tap into solutions like letters of credit, bank guarantees, and payment facilitation. We address the challenge of global transaction risk through structured strategies that foster cross-border growth. Complete the form to unlock streamlined funding aligned with your commercial objectives.

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Secure financing for business or real estate acquisitions. We ease transaction hurdles by reviewing cash flow, synergy opportunities, and exit plans. Complete the form for a customized proposal that supports your strategic investment objectives.

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Submit a Request

Once we receive your submission, our team will review your information to determine feasibility. If eligible, you will receive a proposal or term sheet within 1–3 business days. Visit our FAQ and Procedure pages for more information.

Disclaimer: Financely provides financing based on due diligence and feasibility. Approval is not guaranteed, and past performance does not predict future outcomes. All terms are subject to review. Financely primarily assists with structuring and distribution. Qualified parties carry out the project if the client approves the proposal.

Still Have Questions? Schedule a Consultation

If you still have questions after visiting our FAQ and Procedure pages, we invite you to book a paid consultation for personalized guidance. A $250 USD fee applies per session.