SEO & Lead-Generation Packages for Financial-Services Firms
A 20 % lift in qualified
website leads can mean millions in AUM, loan originations or advisory fees. Yet financial-services marketing lives under a microscope—FINRA, SEC, FCA, MiFID, local data-privacy statutes. Financely’s marketing desk merges reg-first compliance reviews
with search-optimised content, guest posting, video production and funnel automation. The result: buyer-intent traffic that clears legal and converts to MQLs and SQLs.
Why SEO Matters for Financial Brands
- High-value keywords:
Search terms like “invoice finance rates” or “private credit fund” carry CPCs north of $30—organic rankings cut acquisition cost.
- Trust signals:
Google rewards E-E-A-T (Experience, Expertise, Authority, Trust). Thought-leadership articles and regulatory-compliant disclosures lift domain authority.
- Inbound fit:
Buyers researching term-sheet templates or SBLC mechanics are deeper in the funnel than cold-outreach prospects.
Our Three Quarterly Packages
| Package |
Quarterly Fee |
Key Deliverables |
Ideal For |
| Starter |
$15,000 |
• Compliance kickoff • Keyword map & on-page SEO audit • 4 blog posts / month • 1 guest post / quarter • Monthly analytics & MQL report |
New lenders, boutique funds, FX & payments firms |
| Growth |
$25,000 |
Starter + • 8 blog posts / month • Quarterly pillar page (3,000+ words) • 2 guest posts / quarter • 2 explainer videos or webinars / quarter • HubSpot or Pardot funnel build (MQL→SQL) |
Mid-size banks, fintech lenders, asset-managers |
| Market-Dominance |
$50,000 |
Growth + • Content sprint (12 posts / month) • Digital PR & podcast placements • Quarterly white paper (lead magnet) • Video studio day + 4 shorts / month • CRO & marketing-automation A/B testing |
Regional banks, global B2B fintech, institutional brokers |
From Click to Client: MQLs vs. SQLs
• MQL — Marketing-Qualified Lead:
Prospect fits buyer persona, engages cornerstone content, opts into nurture drip.
• SQL — Sales-Qualified Lead:
Downloads a term-sheet, books a call, passes budget/authority/timeframe check.
Financely’s funnels flag conversion events in your CRM. SDRs chase SQLs; marketing nurtures MQLs until intent signals fire. Typical upgrade: 15-30 % more SQLs within two quarters.
Reg-First Compliance Kickoff
• Review FINRA 2210 / SEC IA-3372 or local equivalents
• Pre-approve headline frameworks and disclaimers
• Build keyword list free of misleading performance claims
• Establish content sign-off flow (legal → compliance → publishing)
Value-Add Beyond Content
- Backlink outreach to finance trade journals—DA 60+ only.
- Schema markup for FAQs, ratings and how-to snippets.
- Video captioning + ADA compliance for accessibility.
- Quarterly SERP volatility and competitor-gap reports.
- Marketing automation: lead-scoring, nurture tracks, retargeting audiences.
Looking to raise inbound deal flow? Share your target verticals and current traffic stats—Financely will craft an SEO & lead-gen plan that passes compliance and drives qualified prospects.
Request SEO Proposal
Quarterly fees exclude paid-media budget and marketing-automation software licences. All content undergoes one legal & one compliance pass; additional revisions may affect timelines.