Specialty Finance Origination
Borrower Origination for Specialty Finance Lenders
Specialty finance lenders operate in defined niches. Yet most inbound marketing produces general loan inquiries that do not match product structure, collateral profile, or underwriting criteria. Credit teams spend time reviewing submissions that cannot proceed beyond an initial call.
Financely operates structured borrower acquisition channels designed to deliver applications aligned with specific specialty finance products rather than generic financing requests.
Types of Specialty Finance Supported
Revenue-Based Financing
Businesses seeking repayment structures tied to operating revenue.
Merchant Cash Advance
Applicants requiring working capital based on payment processing activity.
Healthcare Receivables
Practices and operators financing insurance and billing receivables.
Contract Financing
Companies financing confirmed purchase orders or service contracts.
Inventory Finance
Borrowers requiring working capital secured by inventory assets.
Structured Working Capital
Facilities structured around defined operating cash flows.
How the Origination Channel Works
Applicants complete structured intake forms requiring operating information, financial profile, and use of proceeds before reaching your underwriting team.
Applications outside your defined credit box are filtered before routing. Your team receives organized borrower files rather than general loan inquiries.
What We Provide
Targeted Campaigns
Advertising campaigns designed around borrower intent and product fit.
Structured Application Intake
Borrowers submit financing requests with operational details.
Pre-Screening
Submissions are filtered against underwriting parameters.
Routing
Qualified applications delivered to your preferred intake workflow.
Deploy a Specialty Finance Origination Channel
Provide your underwriting criteria and product parameters. We will review fit and outline deployment.
Commercial Terms
Origination System Deployment:$12,000 – $18,000 (one-time)
Origination Channel Management:$7,500 – $9,000/month
Advertising Budget:
Paid directly by lender to advertising platforms