Paid Acquisition Services
PPC Campaign Management for Commercial Lenders
Commercial lending demand exists online, but most advertising traffic produces incomplete inquiries and low-intent rate shoppers. Financely builds and manages paid search campaigns designed specifically to generate financing applications from operating businesses.
The objective is not clicks. The objective is structured borrower submissions that your underwriting team can actually evaluate.
What We Manage
Search Campaign Planning
We build keyword strategies around financing intent, deal size, and borrower type rather than generic small business search traffic.
Ad Creation and Testing
Campaign messaging is written to attract businesses with an immediate financing need and discourage casual browsing.
Landing Funnel Integration
Advertising traffic is routed into structured application forms requiring operational and financial details before submission.
Ongoing Campaign Management
We monitor performance, adjust targeting, and refine filtering to improve application quality rather than simply increasing traffic volume.
Why Typical Lending Ads Fail
Most campaigns target broad phrases such as “business loan” or “fast funding.”
This attracts early-stage inquiries, startups without revenue, and applicants outside lending criteria.
Without structured intake and filtering, advertising spend turns into unworkable submissions.
Our Approach
Campaigns are configured around your underwriting profile, including facility size, industries, revenue range, and time-in-business expectations.
Applications outside scope are filtered before reaching your team.
Commercial Terms
Campaign Setup:
Included within origination deployment
Monthly Management:$7,500 – $9,000/month
Advertising Budget:
Paid directly by lender to advertising platforms
Request PPC Campaign Planning
Submit your lending criteria and target borrower profile. We will review fit and outline a campaign structure appropriate for your credit box.