Lead Generation for Commercial Mortgage Lenders
Commercial Mortgage Lead Generation

We Build Your Funnel. We Run The Ads. You Receive Qualified Commercial Real Estate Loan Deals.

Most lenders do not have a “deal flow” problem. They have a filtration and routing problem. Too many inbound requests are low intent, incomplete, or outside the credit box. Your originators end up doing unpaid triage instead of closing.

You should not be paying your senior team to chase half-baked submissions. We engineer the intake path so only lender-ready borrowers reach your pipeline, then we route them to your team fast.

What We Do

Build A High-Intent Funnel

We create the lender-facing landing flow, application steps, and validation logic that forces clarity upfront. Borrowers answer structured questions, upload core documents, and declare the deal economics before they ever hit your inbox.

Run Paid Acquisition Campaigns

We launch and manage ad campaigns designed to attract borrowers with live purchase, refinance, bridge, and construction needs. We focus on intent, not vanity clicks.

Filter By Your Credit Box

The funnel is configured around your lending profile: asset types, geography, loan size, leverage, DSCR, occupancy, sponsor strength, and timeline. If it does not fit, it is filtered out or routed into a “not a fit” track.

Route Clean Submissions To Your Team

Qualified submissions are routed to your chosen channel with the key fields already structured. Your team receives fewer deals, but better ones, with less back-and-forth.

What “Qualified” Means In Our System

We filter for completeness and fit. That means you get submissions where the borrower has stated the basics that drive an initial credit view: property type, location, request amount, purchase price or value, current NOI or pro forma, sponsor experience, timeline, and exit plan.

We do not replace underwriting. You still make the credit decision. We make sure your team is not wasting time extracting first-pass facts.

Who This Is For

Commercial Mortgage Lenders

Banks, non-bank lenders, debt funds, bridge lenders, and private lenders who want a consistent inbound channel that matches their credit appetite.

Teams That Want Control

If you have a defined credit box and you want deal flow that respects it, this fits. If your “box” changes weekly, results will drift.

How Onboarding Works

Step 1: Submit Your Lender Profile

You tell us what you lend on and what you reject. We use that to build the funnel logic and qualification gates.

Step 2: We Review And Reply With Terms

We review your submission, confirm fit, then come back with scope and pricing. No guessing, no generic package pushed on you.

Apply To Receive Qualified Deal Flow

Submit your lender profile and target criteria using the onboarding form below. We will review your submission and get back with pricing and next steps.

FAQ

What loan types can you target?

We can target purchase, refinance, bridge, construction, and stabilized Commercial Real Estate requests. The funnel is built around your exact credit appetite.

Do you sell the same deal to multiple lenders?

We route submissions according to the routing rules agreed with you. If you require exclusivity, it must be defined in the onboarding and scope.

How do you filter out weak submissions?

By forcing structured answers, document uploads, and deal economics upfront, then applying your credit box rules before routing. No borrower story time, just the fields that matter.

Can you restrict by geography, asset type, or loan size?

Yes. Constraints are part of the funnel logic and ad targeting. You decide what is in-scope.

Do you integrate with our CRM or intake process?

We can route to your preferred workflow, including structured email routing or CRM-compatible exports. The goal is low friction for your team.

Are you a lender or loan broker?

No. We provide marketing, funnel build, intake filtering, and routing. You remain the lender and decision maker.

What do you need from us to start?

Your credit box, target markets, submission requirements, and routing preferences. If you cannot define these, the funnel cannot filter properly.

Will you guarantee lead volume or closings?

No. Ad markets move, and borrower quality varies. What we control is structure, filtering discipline, and routing speed.

Reality check: if your credit appetite is vague, your intake form is loose, or your team is slow to respond, conversion suffers. This service works best when you have clear criteria and a decisioning process that matches your market.

Disclaimer: This page is for general information only and does not constitute advice, an offer, or a solicitation. Financely is not a bank or lender. All credit decisions, underwriting, and approvals remain with the lender. Campaign performance depends on your target criteria, response times, and market conditions.