How to Raise Capital in the USA

Nov 17, 2023

Raising capital in the United States as a foreign entity can be a challenging yet rewarding endeavor for international businesses. The US presents a vast market and numerous funding opportunities, making it an attractive destination for companies looking to expand their operations or reach a wider audience. In order to successfully navigate the process, it's essential to have a clear understanding of the US capital markets, the legal aspects involved in raising capital, and the best ways to approach potential investors.


One of the first considerations for foreign entities seeking to raise capital in the US is to establish a legal presence within the country. This typically involves setting up a Delaware C corporation, which can make the process more appealing to US-based investors.


Additionally, understanding the regulatory compliance, reporting, and auditing requirements is vital to managing a successful fundraising campaign. Not only will this help the company adhere to American laws and regulations, but it will also foster trust among investors and promote longevity in the market.


Building relationships with US investors is another crucial aspect of raising capital as a foreign entity. Entrepreneurs and business owners should seek out investors with experience in their specific industry or expertise in international markets. Moreover, having a growth and expansion strategy in place can demonstrate the company's potential for success in the US, making it more appealing to potential investors.


Key Takeaways


  • Establishing a legal presence in the US, such as a Delaware C corporation, is an essential step for foreign entities seeking to raise capital
  • Understanding and adhering to regulatory compliance, reporting, and auditing requirements promotes trust and longevity within the market
  • Targeting investors with industry experience and an understanding of international markets can increase the chances of a successful fundraising campaign.


Understanding U.S Capital Markets

The U.S. capital markets are the largest and among the most liquid in the world, attracting both domestic and international companies who wish to raise capital for growth and expansion. They consist of various financial markets, such as the stock market, bond market, and foreign exchange market, which facilitate the trade of financial assets like stocks, bonds, and currencies.


At the core of the U.S. capital markets, lie two significant stock exchanges: the New York Stock Exchange (NYSE) and the NASDAQ. The NYSE is the world's largest stock exchange with a market capitalization of over $25 trillion, while the NASDAQ is known for its focus on technology and innovation-driven companies.


To successfully raise capital in the U.S., foreign entities must first understand the regulations that govern the U.S. capital markets. It is essential for them to consult with appropriate U.S. legal counsel to obtain definitive legal and regulatory guidance for their specific capital raising needs.


Within the U.S. capital markets, companies can choose between several funding options, such as issuing stocks or bonds, or seeking venture capital investments. Some of the popular methods include:


  • Initial Public Offerings (IPOs): Companies can raise capital by offering their shares to the public for the first time through an IPO. This process can be lengthy and requires meeting strict regulatory requirements.
  • Direct Listings: This alternative method allows private companies to directly list their shares on a stock exchange without raising new capital. It is faster and avoids underwriting fees typically associated with IPOs.
  • Private Placements: Private placements are the sale of securities to a limited number of accredited investors, without the need to register with the U.S. Securities and Exchange Commission (SEC).
  • Venture Capital: Startups and early-stage companies can seek investments from venture capital firms, which provide funding in exchange for ownership stakes and often involve a more hands-on approach to company management.


As a foreign entity raising capital in the U.S., you should also be aware of the benefits and drawbacks of accessing the U.S. capital markets. Advantages include broadening your investor base, increased access to liquidity, and improved corporate governance. However, drawbacks can include higher regulatory scrutiny, increased reporting requirements, and potential exposure to U.S. taxation.


In conclusion, understanding the U.S. capital markets is crucial for any foreign entity looking to raise capital in the United States. By exploring the different funding options and complying with the applicable regulations, these companies can strategically position themselves for success in the world's largest capital market.


Legal Aspects of Raising Capital

Securities Act and Exemptions

The Securities Act of 1933 governs how companies raise capital in the United States. The Act requires that companies register each offering with the U.S. Securities and Exchange Commission (SEC) unless there is an available exemption from registration. Regulation D is one such exemption commonly used by foreign entities. Companies can also explore other exemptions, like Regulation A+, depending on their specific needs and circumstances.


Regulatory Bodies

The U.S. Securities and Exchange Commission (SEC) is a key authority overseeing fundraising activities in the USA. It is crucial for foreign entities to comply with both federal law and state securities laws when raising capital. Taxation is another concern for foreign entities; therefore, understanding well the US federal tax system and any applicable state taxes is crucial for the success of raising capital in the country.


Legal Structures and Registration

Foreign entities can raise capital in the USA by establishing an appropriate legal structure, such as an LLC, partnerships, or foreign corporations. One popular state for formation is Delaware, due to its favorable corporate laws and efficient legal system. Regardless of the chosen structure, foreign entities must comply with the registration requirements set forth by the SEC and ensure they follow the applicable federal and state laws. Entities should also consider potential implications regarding US estate tax and US trade or business when setting up these structures.


Legal and Financial Consultation

Given the complexities of raising capital in the United States, it is crucial for foreign entities to seek legal advice and financial guidance from professionals who are knowledgeable about the specific requirements and regulations associated with fundraising. Consulting with experts in these areas early in the process will help ensure compliance with relevant laws, accurate registration of securities offerings, and proper understanding of tax implications, all contributing to a successful capital raising endeavor.


Ennsuring the elements above are carefully considered, planned, and executed is essential for foreign entities to raise capital in the USA confidently and effectively.


Approaching U.S Investors

Understanding U.S Investor Base

The U.S investor base comprises various types of investors, including individual investors and institutional investors. Individual investors can be divided into accredited investors and non-accredited investors.


Accredited investors are those who meet specific income and net worth requirements dictated by the U.S Securities and Exchange Commission (SEC), while non-accredited investors do not meet these requirements1. Meanwhile, institutional investors include banks, pension funds, and hedge funds, among others2.


It is crucial for foreign entities to understand the distinctions between these investors, as they have different risk appetites and preferences when it comes to investment opportunities.


Promotion and Communication

Effective communication is vital when approaching U.S investors. Foreign entities must advertise and promote their investment opportunity in a way that resonates with the target investor base. This can be achieved by focusing on key factors that may influence investment decisions, such as growth potential, competitive advantages, and market trends3.


Moreover, using various formats to present information can enhance understanding and appeal to different types of investors. For instance:


  • Create tables to provide a clear comparison of financial performance over time.
  • Use charts and graphs to visually represent key metrics and trends.
  • Highlight essential information in bold or italic to emphasize its importance.


Tailoring communications according to the target investor audience is essential, as some investors may prefer detailed, in-depth information, while others may prefer a concise summary of the investment opportunity4.


Securing Investment

After promoting the investment opportunity and establishing communication channels with potential U.S. investors, foreign entities must focus on securing the investment. This process may involve bank loans5, underwriters, or a direct investment from individual or institutional investors6.


Depending on the nature of the investment, foreign entities may raise capital through debt or equity securities. Debt securities typically involve borrowing funds from investors with an obligation to repay the principal amount and interest. Meanwhile, equity securities involve issuing shares to investors, who then own a portion of the company7.


Understanding the U.S investor base, effectively promoting the investment opportunity, and utilizing appropriate channels to secure investment are essential steps for foreign entities looking to raise capital in the USA.



Regulatory Compliance, Reporting and Auditing

When raising capital in the USA as a foreign entity, it is crucial to comply with various regulatory requirements, reporting obligations, and auditing standards. One of the key regulatory bodies responsible for overseeing such activities is the U.S. Securities and Exchange Commission (SEC). Foreign corporations, their directors, and officers must be knowledgeable about their responsibilities under relevant SEC regulations.


To begin with, foreign entities need to be aware of SEC Form D. This form must be filed by companies that offer or sell securities through a private placement exempt from registration under the securities laws. Form D contains essential information about the company, its management, and the securities being offered. The SEC website provides detailed guidelines on how to file Form D, which is a crucial step in ensuring regulatory compliance.


Meeting reporting obligations is also essential. Companies must prepare and submit periodic reports to the SEC, including financial statements such as balance sheets and income statements. These reports provide transparency to investors and ensure proper disclosure of financial information.


When preparing these reports, companies should adhere to Generally Accepted Accounting Principles (GAAP) and, if applicable, the International Financial Reporting Standards (IFRS). More information about reporting requirements can be found on the EY website.


Auditing plays a vital role in ensuring accurate and reliable financial reporting. Companies must engage an independent registered public accounting firm to audit their financial statements. Auditors are expected to assess the accuracy, completeness, and overall presentation of financial information. They will also evaluate the organization's internal controls and compliance with applicable laws and regulations.


In summary, compliance with regulatory requirements, reporting obligations, and auditing standards is essential for foreign entities raising capital in the USA. Understanding SEC regulations, filing Form D, maintaining transparent financial reporting, and engaging independent auditors can help ensure a smooth capital-raising process while protecting the interests of investors and satisfying regulatory bodies.


Growth and Expansion

Diversification and Expansion Strategies

For foreign companies looking to raise capital in the US, it is essential to devise diverse expansion strategies to reach a broader market. Licensing is one approach that can enable a foreign firm to enter the American market through agreements with local companies, promoting shared growth. Many startups and technology companies use this strategy to expand their footprint.

Another growth driver involves mergers and acquisitions with American companies, which can provide foreign businesses access to established market connections and resources. This strategy can also lead to increased revenue and a stronger foothold in the industry.


Emerging markets present additional opportunities for expansion. By targeting these markets, foreign companies can benefit from increased globalization and capitalize on new growth prospects.


International Investment and Future Prospects

Attracting international investments plays a crucial role in raising capital for foreign entities in the US. The country's reliable legal system and vast market attract foreign entities seeking to sell products, services, conduct business, and raise funds.

In 2022, expenditures for foreign direct investments in the US reached $169.4 billion for acquisitions, $3.8 billion for establishing new businesses, and $4.4 billion for expanding existing foreign-owned businesses. These numbers indicate strong prospects for growth and expansion of foreign entities in the US market.

Additionally, the use of Regulation A+ for equity crowdfunding presents another opportunity for foreign companies to raise capital. With Regulation A+, firms can get financial support through crowdfunding platforms, reaching out to a larger pool of investors, both accredited and non-accredited.


In conclusion, continuous exploration of diverse strategies and leveraging international investments are vital for foreign companies to achieve growth and expansion in the US market. By staying up-to-date with market trends, regulatory developments, and global opportunities, foreign entities can successfully raise capital and thrive in the competitive American business landscape.


Frequently Asked Questions

What are the legal requirements for a foreign entity to raise capital in the USA?

Foreign entities looking to raise capital in the US need to adhere to the Securities and Exchange Commission (SEC) regulations. Some of the common exemptions used are Regulation D, Regulation S, and Rule 144A. These exemptions require the foreign issuer to make certain disclosures and filings with the SEC, depending on the investment size and offering type.


Which types of investors are accessible to foreign entities seeking capital?

Foreign entities may attract various investor types, such as institutional investors, accredited investors, and retail investors. Under Regulation D, for example, foreign entities can raise capital from accredited investors, typically high-net-worth individuals or institutions. Under Regulation A+, retail investors can also participate, though the foreign entity must first establish a US or Canadian subsidiary.


Are there any tax implications for foreign entities raising capital in the USA?

Yes, foreign entities raising capital in the US may face tax implications depending on the type of investment and the investors involved. For instance, dividends paid to US investors may be subject to withholding taxes. It is crucial for a foreign entity to consult with a tax expert to better understand the tax implications of raising capital in the US.


How can foreign entities utilize crowdfunding platforms in the USA?

Foreign entities can use US-based crowdfunding platforms by complying with the relevant regulations, such as Regulation Crowdfunding. To access US investors through crowdfunding, the foreign entity may also need to establish a US-based subsidiary. Before utilizing crowdfunding platforms, foreign entities should review the platform's terms and conditions and ensure compliance with the necessary legal requirements.


What documentation is needed for a foreign entity to engage in capital raising in the USA?

To raise capital in the US, a foreign entity must provide documentation detailing its financial statements, business plan, and governance structure. Depending on the capital raising method and exemption used, the foreign entity may also need to file forms with the SEC, such as Form D, Form S, or Form 1-A. It is essential to consult with a legal expert to ensure all required documentation is prepared and submitted correctly.


Do foreign entities need a US-based subsidiary to raise capital?

In certain cases, foreign entities may need to establish a US or Canadian subsidiary to raise capital in the US. For instance, to utilize Regulation A+, a foreign entity must have a US or Canadian subsidiary. This requirement depends on the chosen capital raising method, applicable regulations, and the investors being targeted. It is crucial for a foreign entity to consult with legal and financial experts to understand all requirements before engaging in capital raising in the US.

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