Private Debt Placement
How Financely Group’s Private Debt Placement Platform Works
Financely is built for one job: turning a borrower’s situation into a lender grade credit file, then running structured lender decisioning until you receive written term sheets or written declines. This is not “introductions for everyone” and it is not a success fee only brokerage model. It is a controlled process with real work, real costs, and a real timeline.
Most mandates conclude in
21 to 45 working days
from complete document intake to written outcomes. The exact timing depends on documentation quality, product type, jurisdiction, lender availability, and how quickly the borrower answers credit questions.
Start with
Submit Your Deal
and read
How It Works
before you engage.
Who The Platform Is For
Good Fit
- Post revenue companies
with real operations and verifiable counterparties.
- Buyers and sponsors
with LOIs, PSAs, SPAs, or lender ready transaction documents.
- Projects with contracted cash flow
or strong collateral and enforceable controls.
- Borrowers with a budget
to fund packaging, diligence preparation, and lender submissions.
If you want private debt decisioning, you need to be able to underwrite your own story with documents. Lenders do not fund vibes.
Not A Fit
- Dream stage
concepts with no contracts, no operating history, and no lender grade data.
- Zero budget
mandates expecting months of work for free “until you close.”
- Guaranteed funding
expectations or requests that bypass credit committees.
- Unverifiable counterparties, missing documents, or compliance issues.
There are many people with projects and dreams. Most are not fundable and they are not budgeted to become fundable. Financely is built for the minority that are ready to execute.
What Actually Happens Inside The Platform
Private debt placement fails when it is treated like a numbers game. Sending the same deck to 200 lenders is not a strategy. It burns reputation, creates contradictory feedback, and wastes time. Financely runs a sequence that credit teams recognise.
| Step |
What Financely Does |
What You Receive |
| 1) Submission And Fit Filtering |
We review your deal submission, structure type, jurisdiction, collateral, cash flow profile, and compliance footprint. We reject non bankable files early to avoid wasting your time. |
A clear go or no-go decision and a document checklist. Start here: Submit Your Deal. |
| 2) Lender Grade Packaging |
We build the lender pack and underwriting narrative so it survives internal screening: use of proceeds, repayment source, risk mitigants, collateral and controls, covenants, and reporting logic. |
A lender ready package and an underwriting memo style narrative that credit teams can actually read. |
| 3) Lender Fit Matrix |
We map the deal against lender boxes: ticket size, geography, asset type, leverage, covenant appetite, and structure. This avoids random outreach. |
A fit matrix and a curated outreach list aligned to your product. |
| 4) Managed Submissions And Decisioning |
We run structured submissions and route Q&A to keep the file clean, consistent, and responsive. We push for written outcomes instead of endless calls. |
Written term sheets where available, or written declines with the reason for decline where lenders provide it. |
| 5) Term Sheet Comparison And Next Steps |
We compare economics and structure: pricing, covenants, conditions precedent, fees, security package, tenor, amortisation, and reporting. |
A term sheet comparison view and clear next steps to closing with the selected lender. |
What Upfront Retainer Fees Cover
Retainer fees are not “paying for an introduction.” They fund the execution work required to produce lender-ready outputs and protect lender relationships. Private credit is document-driven. If your file is sloppy, lenders do not “maybe” it. They decline it and remember it.
Retainer Workstreams
- Document checklist, intake, and gap fixing so the file is coherent.
- Underwriting memo and lender pack preparation (sources and uses, debt schedule, metrics, repayment, collateral).
- Structure design: security package, controls, covenant targets, reporting logic.
- Fit filtering and shortlist creation based on lender box constraints.
- Submission workflow, Q&A routing, and version control of the file.
What It Is Not
- A promise of funding.
- A “credit repair” service.
- An open ended consulting relationship.
- A mass blast to random lenders.
- A placeholder for missing financials or missing contracts.
If you need a lender decision, you need a lender-grade file. That requires paid work.
Why We Do Not Work On Success Fee Only
Success fee only sounds attractive until you understand the incentives it creates. It floods the pipeline with unbankable mandates, pushes advisors toward low-quality lender spam, and destroys lender trust. Financely’s model is built to produce written outcomes, not endless chasing.
The blunt reality: most inbound deals are not financeable as submitted. Many are missing contracts, missing financials, weak collateral, or unrealistic economics. If we worked success fee only, we would spend our time underwriting fantasies. That is not a business. It is a charity.
We focus on clients with a budget because it signals seriousness, allows proper packaging, and protects lender relationships. The goal is not to “talk to lenders.” The goal is to reach credit decisioning with a file that a lender can approve.
Get Private Debt Decisioning, Not Endless Calls
If you are post revenue and have real documents, we can package and route your mandate for lender decisioning. Typical mandates conclude in 21 to 45 working days once documents are complete.
FAQ
“Why should I pay a retainer? Aren’t you just sending emails?”
No. We build the lender grade package, structure the deal, filter lenders by fit, manage submissions, and control lender Q&A until you get written outcomes. If “sending emails” worked, most borrowers would already have term sheets. They do not, because the file is the problem.
“You’re saying you only work with people who have money?”
We work with borrowers who have a budget to fund execution. Private credit is a compliance-heavy, document-heavy process. If you cannot fund packaging and decisioning work, the deal usually cannot survive lender screening anyway.
“If you are so confident, why not success fee only?”
Confidence does not remove workload. A mandate requires structured packaging, diligence preparation, lender matching, and managed follow ups. Success fee only models encourage low quality submissions and lender spam. We protect lender relationships by running a paid, controlled workflow.
“Is this a scam? Upfront fees are a red flag.”
A red flag is someone promising funding with no underwriting. We do not do that. We charge for real execution work, we do not guarantee funding, and decisions are made by regulated lenders under their own approvals. If your deal is not bankable, you will get a written decline instead of months of vague talk.
“How do I know you won’t take my retainer and disappear?”
The work is measurable: you receive the lender pack, structured underwriting outputs, a fit matrix, and tracked submissions. You can also see the platform process explained on How It Works.
“What if lenders say no?”
Then you get written declines and the reasons where lenders provide them. That feedback is often the fastest path to making the deal financeable, restructuring the ask, or avoiding a bad transaction.