Growth Infrastructure For Lenders
Commercial Mortgage Funnel, Lead Generation For Banks, And Private Money Lenders
Financely builds and runs commercial mortgage lead generation funnels for banks and private money lenders that want consistent deal flow, cleaner borrower files, and less wasted time on unqualified inquiries.
This is a managed acquisition system, not a one-page website project. We build the funnel, launch Google Ads, qualify incoming borrowers, and route decision-ready opportunities into your lending workflow.
Commercial terms: USD 25,000 funnel setup
including the first month of Google Ads. Thereafter USD 5,000 per month in Google Ads
and 0.5% per CLOSED and FUNDED lead.
What This Service Covers
Full Funnel Architecture
Offer positioning, page structure, qualification logic, intake flow, and lender-routing map for commercial mortgage opportunities.
Google Ads Build And Launch
Campaign setup, ad groups, keyword targeting, conversion tracking, negative keyword controls, and launch management.
Lead Qualification Layer
We filter for core deal variables such as loan amount, asset type, DSCR profile, occupancy, sponsor profile, and timeline.
Lender-Ready Handoff
Qualified leads are packaged with key borrower and asset facts so your team can assess faster and quote with confidence.
Who This Is For
| Lender Type |
Use Case |
| Banks |
Expand commercial mortgage origination with a stable inbound channel built around policy-fit opportunities. |
| Private Money Lenders |
Increase deployment velocity by sourcing borrowers with time-sensitive acquisition and refinance needs. |
| Debt Funds |
Feed a forward-flow style pipeline with qualified mid-ticket and large-ticket transaction files. |
| Brokerage-Capital Platforms |
Reduce broker sourcing volatility and build controlled direct-response origination. |
We do not sell random contact lists. We build an acquisition engine designed to produce actionable lending files.
Our Procedure
| Stage |
What Happens |
| 1) Onboarding |
We align on target asset classes, markets, average ticket size, and disqualifiers. |
| 2) Funnel Design |
Landing pages, borrower intake sequence, form logic, tracking stack, and handoff structure are built. |
| 3) Campaign Deployment |
Google Ads campaigns go live with conversion events, call routing, and qualification checkpoints. |
| 4) Lead Screening |
Incoming files are screened against your lending box so your team sees fewer low-fit submissions. |
| 5) Delivery And Feedback Loop |
We route leads to your team, track status, and adjust targeting based on approved, declined, and funded outcomes. |
| 6) Scale |
We expand winning segments, tighten cost-per-qualified-lead, and increase volume where close rates justify budget. |
Commercial Terms
| Fee Item |
Amount |
| Funnel Setup Fee |
USD 25,000 one-time. Includes strategy, funnel build, tracking infrastructure, campaign setup, and first month of Google Ads. |
| Ongoing Google Ads Budget |
USD 5,000 per month after month one. |
| Performance Fee |
0.5% per CLOSED and FUNDED lead. |
What Counts As A Closed And Funded Lead
A closed and funded lead means the borrower introduced through the funnel reaches executed closing documents and funds are disbursed by the lender. This trigger is confirmed through the agreed reporting process in the commercial engagement and forward-flow terms.
Why Lenders Choose This Model
Predictable Origination
Consistent inbound demand reduces dependence on ad hoc referral channels.
Better Team Focus
Qualification logic and routing filters protect underwriting time.
Data-Led Growth
Real campaign and lead-status data drive budget decisions and segment expansion.
Clear Economics
Upfront build + monthly ad budget + funded performance fee creates transparent alignment.
You can review our broader mandate model on How It Works
and service scope on What We Do.
FAQ
Do you guarantee lead volume?
No fixed volume guarantee is made. Volume depends on market demand, lender criteria, competitive ad conditions, and campaign performance.
Is the first month ad spend included in setup?
Yes. The USD 25,000 setup includes the first month of Google Ads.
What happens after month one?
Ongoing Google Ads budget is USD 5,000 per month, plus 0.5% per closed and funded lead.
Do you work with banks and private lenders both?
Yes. The service is structured for banks, private money lenders, and lending platforms with defined credit boxes.
Disclaimers
- This content is informational and does not constitute legal, tax, accounting, or investment advice.
- Lead generation performance is influenced by market demand, policy changes, ad platform rules, and lender criteria.
- Financely provides best-efforts advisory and execution support under written commercial terms.
- Any regulated activity is handled through appropriately licensed counterparties where required.
- Past campaign outcomes do not guarantee future lead volume, close rates, or funded volume.
Launch Your Commercial Mortgage Forward-Flow Funnel
Review the service framework and start your engagement under our forward-flow terms.
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