Capital Raising Services: What They Include & When Businesses Need Them

At some point, most growing companies hit a ceiling that internal cash flow and small credit lines cannot break. They want to acquire a competitor, build a new facility, expand into another country or fix a stretched balance sheet, but the numbers involved sit well beyond retained earnings.

Capital raising services exist for that moment. Instead of approaching a handful of banks or investors with a loose pitch, businesses work with advisers who understand credit, equity and hybrid instruments, and who can structure a transaction that stands up to professional scrutiny.

This guide explains what capital raising services cover, the types of mandates available, when it makes sense to bring in external support and how Financely Group works with clients that want a disciplined approach to raising debt, equity or a mix of both.

What Are Capital Raising Services?

Capital raising services are professional advisory mandates focused on helping businesses design, prepare and execute funding transactions. Instead of simply “introducing” a lender or investor, advisers help frame the capital structure, prepare materials, and manage the process from early discussions through to closing.

Typical components include:

• Analysing funding needs and recommending an appropriate mix of debt, equity or hybrid instruments.
• Preparing financial models, business plans and information packs that meet the standards of banks and professional investors.
• Identifying and approaching relevant lenders, funds and capital providers.
• Supporting negotiations on pricing, covenants, security and governance.
• Coordinating with legal, tax and technical advisers so that structure and documentation match commercial objectives.

The goal is simple: raise the required capital on terms that are commercially workable, with a process that is predictable and well controlled.

Types of Capital Raising Services

Capital raising is not one product. The right mandate depends on the company’s size, sector, cash flows and objectives. In practice, most services fall into a few main categories.

1. Debt Financing Advisory

Debt advisory focuses on securing loans, revolving credit facilities, term debt or bond-style instruments. The work includes:

• Assessing how much leverage the business can sustain based on cash flows and assets.
• Reviewing options such as senior loans, unitranche facilities, asset-based lending or project finance structures.
• Modelling covenant headroom under different downside scenarios.
• Negotiating pricing, amortisation profiles, security packages and covenants with lenders.

For many mid-market companies, debt remains the core funding tool. The value lies in choosing the right structure rather than accepting the first term sheet on offer.

2. Equity Financing Advisory

Equity advisory focuses on raising capital by issuing shares to outside investors. That might involve:

• Private placements of shares to family offices, funds or strategic investors.
• Growth equity for companies with strong revenue and clear expansion plans.
• Pre-IPO rounds or minority stakes to fund larger initiatives.

Work typically covers valuation ranges, deal terms, governance rights and exit pathways. The aim is to secure capital and support while avoiding excessive dilution or loss of control.

3. Private Placement Assistance

Private placements involve offering debt or equity securities to a limited number of professional or accredited investors. Advisory work here includes:

• Structuring the offer in line with securities rules and investor expectations.
• Preparing offering documents, term sheets and data room materials.
• Coordinating outreach to targeted investors through regulated partners.
• Handling feedback, queries and negotiation on structure and pricing.

Done properly, private placements allow companies to access significant capital without the cost and disclosures of a public listing.

4. Mezzanine & Hybrid Financing

Mezzanine and hybrid instruments sit between senior debt and common equity. They might include subordinated loans, preferred equity or convertible instruments. Advisory input covers:

• Designing structures that fill funding gaps without overloading senior leverage.
• Balancing cash interest, payment-in-kind (PIK) and equity participation.
• Ranking instruments correctly in the capital stack so that rights are clear if things go wrong.

These instruments are often used in acquisitions, management buyouts and large expansion projects where straightforward senior debt and common equity alone do not close the gap.

5. Investor Relations & Documentation Support

Investors and lenders expect consistent, accurate information. Capital raising advisers often support:

• Building clear pitch decks and management presentations.
• Preparing due diligence packs, financial data books and forecasts.
• Coordinating Q&A, site visits and management meetings during the process.

Sloppy materials and inconsistent answers raise red flags. Good preparation reduces that risk and keeps conversations focused on the merits of the transaction.

Benefits of Capital Raising Services

Some companies try to handle capital raising entirely in-house. That can work for very small transactions or where relationships with lenders are simple. Once deal sizes increase or structures become more complex, specialist support starts to matter.

1. Access to Expert Guidance

Professional advisers work on capital raises every day. They know what lenders and investors will accept, where they will push back and where there is room to improve terms. This reduces guesswork and the risk of signing terms that look harmless but create problems later.

2. Faster Funding Processes

Capital raising eats management time. By standardising materials, screening potential funders and structuring conversations, advisers shorten the feedback loop. That does not guarantee a quick close, but it avoids wasting months with counterparties who were never a fit.

3. Better Capital Structure

The cheapest headline interest rate is not always the best choice. Advisers help weigh interest cost against covenants, security, amortisation, dilution and control. The outcome is a capital stack that supports the business plan rather than constraining it.

4. Access to Wider Networks

Many management teams only know a small circle of local banks or investors. Capital raising services open access to a broader pool of private credit funds, banks, family offices and other capital providers across regions and sectors, through regulated partners.

5. Strategic Growth Enablement

The point of all this work is not the term sheet itself. It is the ability to close acquisitions, build projects, scale operations and move the business to a more durable footing. Good capital raising support keeps that goal front and centre rather than chasing capital for its own sake.

When Businesses Need Capital Raising Services

Not every funding request justifies an external advisory mandate. There are clear situations, though, where structured support makes a measurable difference.

• Launching or expanding operations: opening new locations, entering new markets or scaling production capacity.
• Mergers, acquisitions or buyouts: funding the purchase of a target, a management buyout or a shareholder exit.
• Refinancing and restructuring: replacing expensive or restrictive debt with more appropriate structures.
• Project finance and large capex: developing assets that require significant upfront capital with long payback periods.
• Preparation for investor rounds: organising the company’s financial story before approaching professional investors.

In each case, the combination of size, risk and stakeholder expectations means that trial-and-error funding approaches are costly. A disciplined process reduces that risk.

Why Choose Financely Group for Capital Raising Services

Financely Group focuses on companies that are past the idea stage and need structured capital to fund concrete growth, acquisitions or projects. These businesses want transparent advice, not promises that any deal can be funded at any size.

Through regulated partners, Financely Group:

• Reviews the business model, cash flows and asset base to define realistic funding ranges and structures.
• Helps prepare financial models, information memoranda and data packs that match lender and investor expectations.
• Sources indicative appetite from banks, private credit funds and professional investors with mandates that fit the transaction profile.
• Supports term sheet comparison, negotiation and selection, focusing on risks as well as headline pricing.
• Coordinates with legal and tax advisers so that documentation reflects both market practice and regulatory requirements.

The work is carried out on a best efforts basis. Not every proposal will be fundable. Part of the value lies in giving clients a clear answer and feedback rather than dragging out a process that will not reach closing.

Secure Funding with Capital Raising Services Today

Capital raising is one of the most sensitive phases in a company’s life cycle. Done well, it strengthens the balance sheet, supports growth and improves resilience. Done badly, it leaves the business with expensive obligations, restrictive covenants or investors whose agenda does not match management’s plan.

Working with experienced advisers gives management a better chance of structuring transactions that can carry the company into its next stage rather than trapping it in a structure that looks attractive on paper but is hard to live with over time.

Capital Raising Services: Common Questions

Disclaimer: This page is for general information only and does not constitute legal, tax, accounting or investment advice. Financely Group acts as adviser and arranger through regulated partners and is not a bank or direct lender. Any capital raising, private placement or financing transaction is subject to underwriting, KYC, AML, sanctions screening, legal review, documentation and approvals by relevant stakeholders. No public offer or solicitation is made on this page.